For decades, graduates have asked companies to stop using ordering tactics. They are being ignored. The result: most graduates do not order.
When sales plummet, companies close. First came the closure of industry leader Jostens. Now, global giant Lifetouch (Prestige) is closing its Canadian operations. Others have closed. More will follow.
Our Industry is Evolving
If your school photographer is still using the manipulative tactics listed below, they have failed to change with the times. Because they cling to outdated tactics their closure is not just a possibility, it's a matter of time.
Here are the ordering tactics that graduates and their loved ones are tired of dealing with.
Do As You're Told
Through packages, graduates are told what they can order. Want an 8×10 instead of 24 wallets? Too bad.
The Freedom Fee
Graduates can order what they want. The catch? They'll pay 3 to 5 times more for the privilege. Freedom is the bait. Spending more is the trap.
Thanks for Your Donation
To secure contracts, companies offer a "commission" back to the school. To cover that cost, they simply raise their prices again. Graduates pay the bill.
We Responded
Our team's 60+ years of industry experience gave us the skills to build a better ordering experience. One that delivers real freedom of choice, true savings, and community celebration.
No Tactics
Releasing Fall 2026 at Participating Schools
When you upgrade to Gold, we reward you with gift certificates to shops, restaurants and services. Savings and gift certificates—what an experience!
Our message to you is simple: enjoy this, you’ve earned it.
